OUR VALUES:

  1. Impactful Research

  2. Providing professional business solutions

  3. Spread of knowledge

  4. Moulding inspired talents

 

VISION:

Advance the Science and Practice of Testing,  Measurement and Appraisal

MISSION: 

To establish the Universiti Utara Malaysia as an ASEAN centre of excellence in all forms of testing, measurement and appraisal for solutions in business and management.

Our Focus

Pushing the boundaries of research innovation in instrument development.

Exploring new markets to generate growth.

Provide valid and reliable digital solutions to clients.

Value talents and expertise.

Our Objectives

  1. To connect the power of methodologies from the psychometric, mathematics, computational social sciences, business analytics, and computing technologies in predicting and understanding human behaviour and organizational performance in Big Data environment.

  2. To carry out and publish research, to provide consultancy and to execute training in developing valid and reliable business related instruments for the industry and academic community.

  3. To collaborate with business, industry, professional organisations and the public sector in providing consultancy, training and learning opportunities in related focus areas.

  4. To innovate appropriate technologies that are able to act as technical assistants to support individuals or organisations in making decisions and solve problems.

 

Our Background

CeTMA was established since 2008 as one of the centers of excellence at Universiti Utara Malaysia. The inception of the center reflects the enthusiasm and strong commitment of the  university towards creating awareness on the vitality of behavioral implications in business, economics and education. For this purpose, the center is entrusted to provide a vigorous knowledge, knowhow and expertise, primarily in the areas of statistics, economics, psychometric testing, assessments and personality profiling. Also, CeTMA as a center for instrument development aims to develop a culture of research and the use of statistics which is always valid and reliable.

Thus, we at CeTMA are dedicated to offer expert services in developing measurement tools, conducting surveys, analyzing quantitative data, and utilizing psychometric tests for various purposes, including validation of recruitment data for enhancing the accuracy of selection decisions. Besides, we also offer research and consultation in economics valuation.

Testing and valuation are becoming imperative nowadays, where the practice has rigorously being pursued by a score of a wide range of entities including business and government organizations, clinical settings and hospitals, the military, as well as learning institutions. All these entities are contemplating to have their related management decisions be made based on some concrete platform, that is, through the assessment of a set of legitimate data and information.  As such, the requirements are diverse, to cover varieties of tests and valuation, like intelligence, personality, achievement, aptitudes, interests, proficiency, and micro and macroeconomics data. And CeTMA in this instance is one of the leading centers that have the required competency in those areas of testing and valuation. We are here to render a credible and cost-effective service to the community, in consonance with the motto of this university – Scholarship, Virtue, and Service

People in CeTMA

Assoc. Prof. Dr. Nor Idayu Mahat

Assoc. Prof. Dr. Nor Idayu Mahat

Director
Dr. Shazida Jan Mohd. Khan

Dr. Shazida Jan Mohd. Khan

Depuuty Director
Rohani Abdullah

Rohani Abdullah

Social Research Officer
Muhammad Nazli Ismail

Muhammad Nazli Ismail

Executive Officer
Norhaslinda Hasan

Norhaslinda Hasan

Secretary

Our Expert Group

Assoc. Prof. Dr. Nor Idayu Mahat

Assoc. Prof. Dr. Nor Idayu Mahat

Area of Expertise: Multivariate analysis, Mixed variables problem, Classification problem

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Prof. Dr. Rosna Awang Hashim

Prof. Dr. Rosna Awang Hashim

Area of Expertise: Human Motivation, Learning & Teaching in Higher Education, Psychometric...

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Assoc. Prof. Dr. Fauziah Abdul Rahim

Assoc. Prof. Dr. Fauziah Abdul Rahim

Area of Expertise: Mediated Learning, gender issues, active learning

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Assoc. Prof. Dr. Lim Hock Eam

Assoc. Prof. Dr. Lim Hock Eam

Area of Expertise: Graduate employability, Applied econometrics, Economics of happiness

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Assoc. Prof. Dr. Norhafezah Yusof

Assoc. Prof. Dr. Norhafezah Yusof

Area of expertise: Communication Management

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Assoc. Prof. Dr. Che Azlan bin Taib

Assoc. Prof. Dr. Che Azlan bin Taib

Area of Expertise: Quality Management System, Quality Tools, Problem Solving

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Dr. S. Kanageswari a/p Suppiah Shanmugam

Dr. S. Kanageswari a/p Suppiah Shanmugam

Area Of Expertise: Educational Measurement, Mathematics Education, Item Development

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Dr. Izwan Nizal Mohd. Shaharanee

Dr. Izwan Nizal Mohd. Shaharanee

Area of Expertise: Data mining, Decision support system and Web 2.0 tools

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Dr. Bharat Bhushan Verma

Dr. Bharat Bhushan Verma

Area of Expertise: Marketing and Communication, Big Data and Advanced Analytics

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Dr. Zakiyah Zain

Dr. Zakiyah Zain

Area of Expertise: Experimental Design and Analysis; Statistical Computing; Robust Statist...

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Dr. Hendrik Lamsali

Dr. Hendrik Lamsali

Area of expertise: Reverse logistics, SCM, Decisions Science

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Dr Ani Munirah Mohamad

Dr Ani Munirah Mohamad

Area of Expertise: Information technology law, cyber law and qualitative research methodol...

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